Lorand is a visual artist, fashion designer and the co-founder of LOVERS, an artist collective that organises various queer parties and events in Munich, serving as a platform and safe space for the LGBTQIA+ community. BALL and the sex-positive CREAM party are some of the parties LOVERS have created. “I love working with outstanding, determined and courageous people from the community, because they have an open mindset, are extremely passionate and creative. I like to push the limits of social perception, and I do that in art, events and fashion.” With his best friend Franz Schmidt, he established his brand Atelier Lorand Lajos, which stands for sexy clubwear and flamboyant couture pieces.
Lorand has lived in Munich for 15 years. “I appreciate Munich for its advantages. And if I want something different, I can always travel to Berlin, Paris, Vienna, wherever. Munich lies in the heart of Europe and all destinations are easy to reach.” Most of all, however, Lorand appreciates the locals. “There are some amazing people here and it's important to bring them together. That's what our parties and events with LOVERS have always shown. With the right platform and the right music, the cool kids, underdogs, local stars and foreigners all celebrate together like never before. It’s a melting pot of the underground and mainstream. This is where you feel the magic happen, and witness that Munich nightlife is much less rigid than its reputation. We are working on that.”
For Lorand, being queer means being free to live life your way. It is very important to him that queerness is not used as a tool to put oneself above other people and exclude them. “The queer movement should lead as a positive example of how much you like yourself and how much you accept other people for who they are. I want to be involved in win-win situations. I want to be involved in a movement that brings more attention to individual freedom, acknowledged diversity, inclusion and an open society. This confidence will inspire other non-community members and new generations.”
Lorand is currently working on his new fashion collection. “We create unforgettable experiences. Our clothing and accessories are tools to bring out the goddess in you. Whether you play in bed with your partner or are ready for a blast at the club – in my designs you will be the center of attention. I enjoy people who make a strong statement just by who they are, how they act, how they dress, how they think, how they celebrate life. It is confidence and individuality – I find these fascinating, indeed very enriching.” During the pandemic he worked with his team on a big TV show, and had time to contemplate the relaunch of his brand. And with LOVERS, he is already planning upcoming parties.